Pandemic Fashion: How is the Industry Doing?

It cannot be denied that the pandemic, as well as the lockdown policy, has driven individuals into the confines of their homes. It must be around 40 days now, who knows, most people have already lost track of time. Since #StayAtHome measures have been imposed, people honestly do not care about how they look anymore.

Here, an article by Business World discusses how the fashion industry has been coping since the quarantine. In a webinar series by the Fashion Design Council of the Philippines (FDCP), PhX Fashion Conference, and the SoFa Design Institute called ‘Fashion Forward Dialogues’ reached out to three different designers to discuss how are they coping. The first episode featured Vice President of FDCP and designer Rajo Laurel, the Plains and Prints Co-Founder Roxanne Farillas, and FDCP President, SoFa Co-Founder and Executive Director Amina Aranaz-Alunan. Here are their statements:

“Fashion is, by nature, a means to protect ourselves: whether it be physically or mentally. Never in my life would I have imagined that instead of wedding gowns or evening gowns, I’m doing surgical gowns,” states Vice President of FDCP and designer Rajo Laurel.

Laurel has been able to produce 500 personal protection equipment (PPE) and is currently producing 2,500 more. He was able to employ 25 out of 500 (since most went back to the province) to mass produce the PPEs.

What’s next for fashion? Laurel thinks of protective garments.

“What we’re doing right now is creating an immediate collection for people to feel safe to go out of their homes, slowly. That will still have to be comfortable, fashionable, and washable – not medical grade protective garments. It’s very difficult to look chic in a bunny suit. We need to rethink that. How will my client feel good when she’s doing the groceries?” Laurel states.

Meanwhile, Plains and Prints Co-Founder Roxanne Farillas shares the same sentiments.

“They want to feel good. They want to feel inspired. Fashion is inspiration. They’ll start dressing up. When they start dressing up, they’ll feel better. After that, we will still go on with our normal collections,” states Farillas.

FDCP President Amina Aranaz-Alunan also shared her statement.

“We really need to evolve. We can’t expect that we’re going back to the old way of doing things, producing the same products that we do. What we do is handmade. That interaction between people is really important. We really have to think about the social distancing measures in the factory — even the fact that the materials we get come from different parts of the country,” Aranaz-Alunan explains.

Read the full story here: Fashion During and After the Pandemic

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