Crayola recently released ‘Colors of the World Crayons’, a box that contains 24 new specially formulated color that represents over 40 global skin tones. The initiative aspires to be more inclusive of all races, cultures, and ethnicities.
To make the colors accurate, Crayola partnered with Victor Casale, former chief chemist at MAC Cosmetics and currently the Chief Executive Officer of MOB Beauty, to develop the colors over 8 months.
“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance. We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves,” states Rich Wuerthele, Chief Executive Office of Crayola, in a press release.
The side panels of the ‘Colors of the World’ box contains color references. Moreover, Crayola made realistic color names such as Light Golden, Deep Almond, and Medium Deep Rose.